SheCollective is bringing a powerhouse panel to the festival, offering real talk on what it takes to sustain a career in music. No cost to attend, but a festival wristband is required.

What You’ll Get:
• The foundation of a lasting career – defining your sound, handling the business side, and staying relevant.
• Navigating the industry – breaking in, building relationships, and avoiding common missteps.
• Sustaining creativity – staying inspired, handling rejection, and maintaining longevity.
• Audience Q&A – ask the pros your burning questions.

If you’re serious about making music your career, don’t miss this conversation.

SheCollective (SHECO) is a community initiative based in Auburn, Alabama, dedicated to empowering and connecting women in music. Launched in late 2024, SHECO aims to create a supportive environment for female musicians, fostering collaboration and inspiration. The collective offers resources, networking opportunities, and events to help women advance in the music industry.

*no cost, festival wristband required
*Limited seating.

PANELIST:

Sarah Clanton

Randi Driscoll

Jennifer Bohler

Jennifer Bohler is a music business professional who currently works in the industry as a music publicist and industry consultant. Since Fall 2019, she  has also served  as an adjunct instructor in Music Business Studies at Auburn University. In 2024, Billboard Magazine included AU’s Music Dept in its prestigious Top Music Business Schools list.

A two-time CMA Publicist of the Year, Bohler spent the majority of her PR career as Reba McEntire’s personal publicist, under the auspices of the artist’s company, Starstruck Entertainment.  She has served as VP of Publicity for MCA/Universal Records and consulted on artist Clint Black’s artist-friendly label, Equity Records.  Through Equity, she helped manage media strategies for artists Little Big Town.

Bohler has also worked as an artist manager and helped guide the career of country artist/author/speaker Jimmy Wayne. In 2016, Bohler was recruited to serve as a Production Consultant for the documentary The Last Songwriter, produced and directed by award-winning producer Mark Barger Elliott. In 2017 and 2018, two UK-based companies brought the executive onboard as their Nashville-based consultant: the Black Deer Festival (London/Kent) and Conducting Country (London).

A graduate of Auburn University’s respected journalism school, Bohler began her music business career in Nashville as a reporter with music trade publication Cash Box Magazine.  Within just more than a year, she became that publication’s youngest ever Nashville Editor.  Shortly thereafter, Bohler went on to serve as Entertainment Tonight’s Nashville Associate Producer, as well as a freelance writer for a number of national publications, including People Magazine.